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Jul 27, 2020   |   by Aishna Pathak   |    Social media

Boost Your Email Leads via Social Media

Social media is a boon to the marketing sector. You could easily make your product or service reach out to a large number of people without investing too much of your money or time into it. Social media users are increasing every day and the main focus of every business is to generate the need for their products for the people and turn them into their potential customers. Social media could help you get a lot of followers and attracting them toward your brand but people follow and unfollow pages on social media frequently unless it benefits them in some way so to turn them into your potential customers, you must first turn your followers into your email leads. There is a better possibility to turn those followers into your customers via email. If social media is used correctly it can magically increase the profitability of your business. You will continuously get followers but you need to make sure they are regularly turned into your email leads. 

Social Media Platforms

The best social media platform for businesses are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Slide share
  • YouTube 

First of all, what are the benefits of email marketing? Email marketing is beneficial because you could divide your email leads into different lists based on the preferences and target groups and send them different and personalized emails, email marketing is trusted more by the viewers, your brand can be easily recognized and that will help in boosting the sales, it will help in strengthening the relationship with the customers, email marketing is under budget advertising strategy, it may also increase the traffic on your website, etc. So we know that email marketing is very important for the growth of your business, now how can social media help us boost our email leads?

Social Media for Lead Generation

Here are ways to use social media to boost your email leads:

  1. Use hashtags
    You can categorize the posts that are similar in the context under a single hashtag. It will increase the number of your followers and help you in categorizing them. Hashtags generate followers from everywhere which increases your network. It can also be turned into a trend if your hashtag is catchy and interactive enough.

  2. Twitter chats
    Hosting or participating in twitter chats is beneficial for your business. You could share your perspective with people by answering questions and provide your feedback. These chats allow you to learn something new every day and boost your engagement with people whom you could turn into your potential email leads.

  3. Advertising
    You could create interactive and engaging social media advertisements to attract a large number of people. Advertisements can be in the form of a post or videos but they should be created in a way that people don't just skip through them but are engaged to watch them completely or read them. The posts should be attractively designed to catch the attention of people towards what you are telling them. 

  4. LinkedIn Groups
    LinkedIn groups earn you great credibility if managed properly. It allows you to participate in group discussions which are based on various business topics. By posting information that will be beneficial for the people, you can increase your viewers and customers. They are a great way to communicate directly with the members and allows you to get feedback.
  5. Influencer marketing
    There are a lot of influencers who have a large number of followers, by advertising your business or brand through those influencers can increase your leads. When a business' publicity is done by an influencer, it creates a sense of trust in people towards the brand and that is very important for any business.

  6. Live sessions
    Live sessions are a new and very interactive way to increase your leads. You can do live sessions in a form or interview or question-answer session with some famous professionals. This will help you gain more followers through the people you’re having the live sessions with.

  7. Make your social media profile like a website
    Your social media profile will be the first website-like platform that people will come across your business. It should be designed like a website, for this, you could put up the links to your website, keep the contact information, post attractive and informational posts about your business, etc.

  8. Informational tweets
    Tweets are followed and re-shared a lot if they provide quality content and information. Your tweets can earn you're a lot of followers and people who would like to do business with you. Informational tweets are a great way to earn the trust of people towards you and your brand.

  9. Online contests
    Online contests grab the attention of a lot of people and make them curious about your brand. It allows you to get in contact with people easily. People make efforts to reach out to you themselves which saves your efforts of making contacts with them.

Lead Generation Via Social Media

Here were some of the social media benefits to earn a lot of followers and turn them into your email leads. The thing with social media is that the profiles come up and are deleted now and then so to keep contact with people, you could turn them into your email leads and gradually try to turn them into your customers. The Internet is making businesses reach heights. It helps people and businesses connect easily with each other and grow together. Social media doesn't just serve the entertainment purpose, you could use it to reach out to a maximum number of people with limited efforts.