Brand Story: Symbo is a premium insurance company for your all kind of different insurance needs. Conceptualization: The logo has been designed by focussing on typography. The main concept is to convey the name of the company since the industry involved here is that of an insurance and we have not much focussed on the creative part here keeping in mind the industry. The name should be clearly conveyed is the entire focus of designing the typo. The Task- At The Design Trip we designed the brochure, along with the poster and the app landing page using the color palette green and blue.