It is a community library chain that provides a unique reading experience to book lovers with a wide range of books for every type of reader Toddlers to teens, Dabblers to Bookworms under a modern, vibrant ambience. The Design Trip conceptualized the logo for avid readers as an owl because it stands for wisdom, the owl wear nerdy glasses and has fountain pen’s nib as a nose to show that writers and readers are associated with each other. To give the brand a unique identity, The Design Trip designed their cover page, Tote bags, T-shirts, Visiting cards and Bookmarks.